Online Tools for PR Pros

This is our final blog devoted to online tools for PR professionals…here are our three favorite online tools. 🙂 Online Press Releases When you write a press release for distribution, don’t forget to post it online! Use appropriate keyword phrases in your title, summery and body (3-5 times). Click Here to find out more about posting effective […]

read more

Some Practical Mobile Apps for PR Pros

To continue our last post, here are a few more tools for PR professionals and business owners. Again, this list is not complete…these are just some of our favorites. 🙂 . NEWS –NewsRack (iPhone) NewsRack is a full-featured RSS reader for your iPhone and iPad with an intuitive interface. Skim over the latest headlines on […]

read more

Social Media for PR Pros – Fun Tools of the Trade

As a PR strategist or business owner, part of your job consists of ensuring your company has positive and effective online exposure. With social media playing a larger and larger role in building a company’s brand and increasing credibility, it’s more important than ever that PR professionals and business owners understand the tools that are […]

read more

URL Site Submission to Search Engines

An important part of increasing your business is increasing the popularity of your website. The more people that visit your website, the higher it will be ranked by search engines. One way to improve your site ranking more quickly is to submit it to search engines regularly. You can manually submit your website to Google, MSN, Yahoo, and many […]

read more

To Pay or NOT to Pay – That Is the Question: Exploring the Cost of Social Media

Social media, unlike other forms of marketing, is truly designed for long-term relationship-building and NOT the immediate sale. Using social media consistently as a virtual networking tool is effective not only in increasing contacts but also in increasing revenue. However this takes time, and time is a very valuable commodity. Having a strategy in place […]

read more