Re-inventing Your Business “Profile” on Facebook

Surprisingly many businesses still have Profiles with their business names. As a Profile, your business connects with “friends” as if it were a person (which, of course, it is not). This is in violation of Facebook policy and reflects poorly on your brand. According to Facebook, “If you don’t convert your noncompliant account to a […]

read more

Your Community Online: Volume 1

Originally Published in Local Connections Halifax, Spring 2012. Spring is here, and the world is literally transforming into newness right in front of our eyes. As I sit at my computer, appreciating the magic outside my windows, I pause and smile because it hits me – Social Media exists in a state of perpetual Spring. […]

read more

Plugging in for Financial Success: Social Media and Mobile Resources for Tax Season and Year-Round Financial Management

Originally Published in Mingle Magazine, April 2012. With tax deadlines just around the corner, many small business owners are finalizing year-end statements and getting their finances in order. How in the world, one might ask, does Social Media fit into the picture? In more ways than you might think! There are many helpful social media […]

read more

Protection from Cyber Criminals

There have always been those willing to sacrifice a bit of integrity here and there for the sake of a dollar, and the widespread nature of the Internet has made it easier for cyber criminals to prey on unknowing victims. To protect yourself from the fake ad posts that will ship amazing products for free […]

read more