Franchise Online Brand Management in 5 Steps

Franchise online brand management can mean the difference between success and obliteration for franchises in the 21st century. Many franchises neglect their franchise online brand management, and the results can be very harmful to business growth. Poor customer service Inconsistent branding No visible presence on search Negative reviews No traffic and no leads from online search […]

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Online Marketing for Business Growth

Given the fact that 89% of local business today comes from online search, using online marketing for businss growth cannot be overlooked. In fact, using the Internet effectively can mean a huge impact on business success. It can mean: Increased brand awareness Increased visibility in search engines More traffic in-store and online Superior customer service […]

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Franchise Social Media Management Tips

Franchise social media management is a crucial element in the success of every franchise. However, many franchises do not have a system for managing their franchise social media effectively. Often this is because they grew quickly and (frankly) forgot about it. Sometimes they made the assumption that franchisees could take care of it without worry. In other situations […]

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Successful Franchise Online Brand Management

Successful franchise online brand management looks different to every franchise. For some, it means maintaining everything through corporate channels: franchise social media, websites, PPC, and all online communication. For others it means that corporate takes a hands-off approach to the franchise online brand management, leaving most of it to franchisees to handle on their own. Still […]

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The Benefits of Twitter Lists

In this video, Frances Leary describes some of the benefits of using Twitter lists for business. Twitter lists are often overlooked and very valuable for business. They allow you to connect with clients and prospects privately or publicly, and they cut through the often overwhelming Twitter noise. To find out more, watch here: For more […]

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How to Add Managers to a Google Plus (Google My Business) Page

by Heather Gillis Google Plus (or Google My Business, as it’s now called) is crucial for businesses these days. While it doesn’t provide a “social” experience like other social media channels, it does increase business visibility online significantly. It helps ensure you are found in your local market through map listings, and it provides a […]

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