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What Fashion and Social Media Have in Common

In our newest video, Frances Leary explores the similarities between social media and fashion. They have more in common than you might think. Huge thanks to Lisa Drader-Murphy of Turbine Fashion. This was shot on location at her LDM – Lisa Drader-Murphy Boutique in Halifax, Nova Scotia. For a closer look at her amazing fashion […]

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Understanding the True ROI of Social Media

Originally Published in Progress Magazine, Vol. 21, No. 7 by Frances Leary There seems to be a general lack of understanding around why social media is important and how it actually generates a return that leads to business growth. Businesses seem to “do social media” because they are supposed to without really understanding why. The […]

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