Why You Should share Employee/Partner Spotlight Interviews as Part of Your Online Marketing Strategy

Among some of the many things that we complete for our clients on a monthly basis as part of their online marketing initiative, you’ll find Spotlight Interviews written into blogs. Depending on the organization, these interviews are focused on either a staff member, a franchisee, a partner or even a local charity. We often receive […]

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Define Your Core Purpose

Does your organization have a well defined core purpose? One that is understood and embraced by everyone in your organization, and is also evident in your overall brand messaging? In the book, Built to Last, Jim Collins and Jerry Poras identify 5 important characteristics of an organization’s core purpose. They include: • It’s inspiring to those inside the company. […]

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Networking & Social Media: Tips for Success

How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you’ve enjoyed some great conversations, which somehow didn’t translate into new contacts or connections? It doesn’t have to be this way. Social media is a great tool that you can use as part […]

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Wired Flare with B Corp Volunteers at Growing Gardens

On Thursday, September 22, B Corporations from Colorado gathered to participate in a B of Service volunteer day in support of Growing Gardens in Boulder. The overcast day was a perfect setting for weeding, painting, and great comeraderie. Every year certified B Corporations in Colorado organize a B of Service day in order to contribute more to […]

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Why You Should Avoid Connecting Your Social Media Accounts

I know what you’re thinking… “wow, this is efficient!” You’ve just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah. Sure, the shortcut seems like a super way […]

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Make Franchise Social Media Part of Your Duplicatable System

In this video, Frances Leary discusses why it’s so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their […]

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Exploring the Parameters of Ethical Marketing

What are the parameters of ethical marketing? Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where we stand, that is all too often not the case. Ethical marketing is […]

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