Managing Facebook for Franchise Social Media

Tips for Managing Facebook as part of a Franchise Social Media Strategy Facebook is the most popular social media platform to use as part of an overall franchise social media strategy. This is likely because of the platform’s popularity with many franchise’s target markets. However, it can also likely be attributed to the fact that Facebook has […]

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B Corp Social Media: A Force for Good

Tips for Using Your B Corp Social Media as a Force for Good As a Certified B Corporation, your commitment goes beyond that of business growth and extends to benefiting the people and the planet. Obviously you take this commitment seriously, or you would not have achieved the certification in the first place. With B […]

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Getting Started with Inbound Marketing

6 Steps for Launching an Inbound Marketing Campaign There is a lot that can go into developing and implementing the use of inbound marketing methodology within your organization. It is a very thorough approach for attracting your audience to you by giving them information that they need in the form of valuable content. It’s a process that converts […]

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Franchise SEO for Websites: Landing Pages or Microsites

Are microsites or landing pages better for franchise SEO? This can prove to be much more of a challenge with franchises than with traditional one-location businesses because very often franchise internet marketing involves the management of many different websites or landing pages in order to represent each local franchise. The first big dilemma that franchises must […]

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SEO Tips for Inbound Marketing

Keywords, keywords, keywords. That’s the most important part of SEO in inbound marketing. Why? Keywords serve several purposes: They tell your audience what you are talking about. They tell Google what you are talking about. They make it easier for you to rank in search engines when people type in those keyword phrases. When someone […]

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Importance of Location Consistency in Online Marketing

Learn How Location Consistency Impacts Online Marketing In this video, our president Frances Leary explains why it’s so important that you keep all your contact information consistent online. Key takeays – Make sure that all online channels have the exact same details regarding the following information: Phone number Website Address Physical Address Email Contact Watch […]

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