Avoid the #1 Mistake in Franchise Social Media Management

What is the #1 mistake made in franchise social media management? All of the franchises in this 2014 study made this mistake. Any guesses? Bzzz….time’s up. The reality is that the large majority of franchises do not have an overall franchise social media strategy that is defined by an Internet marketing model and built into the franchise operations manual from the very beginning. […]

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6 Benefits of using Hootsuite for Social Media Marketing

If you’ve been following along with our blogs, you have already spent some time considering your social media marketing strategy. In doing so, you’ve likely also considered the time commitment of posting on multiple platforms daily. Or, you’ve started to investigate publishing tools, such as Hootsuite to help you manage your time efficiently and effectively. If you’ve […]

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6 Hashtag Mistakes to Avoid for Optimal Internet Marketing

Using hashtags is an important piece of your internet marketing strategy. When hashtags are optimized correctly your business becomes more visible and there will be an increase your tweet or post reach. Whether you’re new to navigating Twitter or would consider yourself to be a Twitter expert, it’s important to recognize that not all hashtags are created […]

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Using LinkedIn Endorsements in Your Social Media Strategy

Should LinkedIn Endorsements be part of your social media strategy? Maybe. Maybe not. The truth is that integrating LinkedIn endorsements into your social media strategy can actually negatively impact your online brand management and compromise the authenticity of your communication. Consider this: Would you give a referral to someone you didn’t really know? Would you recommend the […]

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12 Online Marketing Tips for Business Growth

Don’t leave your business growth to chance. You have the ability to take matters into your own hands (and I don’t mean by rolling the dice) when it comes to online marketing for your business. Here are our 12 Online Marketing tips for business growth to help you take control of your businesses fate. Now that you have a […]

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6 Tips for Facebook Franchise Lead Generation

Just as Facebook is great tool for franchise brand building, it’s equally as useful for franchise lead generation and, ultimately, sales. While you’re busy building your social media audience you also have the opportunity to generate leads through a platform you’re likely already quite comfortable with. Here are 6 helpful tips that are sure to help you […]

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