SEO for LinkedIn: Use Keywords in Your Profile

Keywords are one of the most important – and most often ignored – tool in using LinkedIn for business growth. Long-tail keywords can be some of the most effective phrases to incorporate. First, it is important to setup your LinkedIn profile. As part of that, you want to incorporate keywords in some key places: headline summary job description skills […]

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Building a B Corp Social Media Strategy

Building a B Corp social media strategy is a key component in serving your audience. As a certified B Corporation, your purpose is to use business as a force for good – to benefit the planet and the people you serve while driving profit. An effective B Corp social media strategy will support this purpose in a […]

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Improve Social Listening with Twitter Saved Searches

Are you listening to your customers on Twitter? Really listening? I’m going to let you in on a little secret to better social listening – Twitter saved searches. It’s a quick way to see what people are honestly saying about your business and its products and/or services. It’s also a great way to find new […]

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Tools to Help You Analyze Your Social Media Strategy

Continuous improvement. It’s a goal of your business overall, but is it truly a goal of your social media strategy? If it is, you should be analyzing your social media strategy on a consistent basis. With a wealth of tools available that will help you monitor and understand your social media and content marketing effectiveness you’re sure to find […]

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A Guide to Social Media Image Sizes

Not all social media image sizes are created equal. Every image you plan to use as part of your social media strategy should be evaluated for effectiveness depending on which platform you intend to post it on. In some cases, you’ll want to consider adjusting the image size to fit the platform specs so that it looks great and resonates with […]

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The Basics of B Corp Inbound Marketing

Understand the basics of B Corp Inbound Marketing The underlying principle of becoming a certified B Corporation is the dedication to using business to do good – to benefit people and the planet in a positive way. Inbound marketing in a nutshell has this at its course – bringing value to your audience, serving them in […]

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