8 Video Marketing Tips for Business Growth

Have you watched your first Facebook Live event yet? Last week, Buzzfeed hosted a live video event where more than 100,000 viewers watched in real time as the team took turns blowing up a giant balloon full of talcum powder until it popped. (For the record, it more than a half an hour.) In that […]

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8 Blog Content Ideas for Inbound Marketing

Blogging is an important piece of the inbound marketing process as it’s an effective way to reach your audience on a consistent basis. By offering information that is relevant to a potential client or customer, you are working to build a relationship between them and your business. The key is that the more you blog, […]

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Franchise Online Marketing: A Mobile-Friendly Customer Experience

The impact of mobile technology on successful franchise online marketing can no longer be ignored, and it is important to consider the mobile user experience as you plan your franchise online marketing strategy. In a previous blog we explored how franchises can be found in mobile search. However, being found is not enough. Once your audience can find you, you […]

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5 Superhero Tips for Online Lead Generation

Generating qualified leads is a marketer’s principal goal. When it comes to online lead generation, creating effective online marketing campaigns will mean the difference between success and, well, an empty sales funnel. Fortunately, you don’t have to be bitten by a radioactive spider to obtain the skills necessary to run a great inbound marketing campaign. Here are 5 […]

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How to Handle Negative Social Media Reviews

Even businesses with the best customer service get negative online reviews once in a while. Of course, from the business side of things, every one of them is painful. There are times when a bad review on social media is unfair and perhaps not even truthful, but there are also times when the complaint is valid and […]

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