Infographic: Corporate Social Responsibility

Have you committed to using your business as a force for good? If your organization has not yet taken the opportunity to embrace corporate social responsibility (CSR) here are some compelling reasons why now is the time. If you’ve already made a commitment to CSR, remember to integrate your organizations core values into your brand messaging.

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Business Storytelling: Elements of a Great Story

Business storytelling? Is that really a thing? Absolutely! In fact, the power of storytelling is palpable. It can make a difference between really standing out and simply fading away into the crowd of competition. Why? Because no other business has your story. Business storytelling is not a cookie-cutter practice. It’s not a fill-in-the-blank task. It is something you need […]

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Looking for New Talent

Wired Flare is looking for new creative and tech-savvy talent to join our growing team. All positions are part time, and freelance contracts are ideal. The successful candidate(s) will: Be creative and able to think outside the box Be a team player Be a storyteller at heart Share in the vision of the company and […]

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How to Create a Content Offer for Successful Inbound Marketing

As described in our “What is a Content Offer” blog post, a content offer is something you offer to your website visitors in exchange for their contact information. It is a critical component of any inbound marketing strategy. That “something” offered can be one of many things. Some examples are eBooks, tools, and webinars. Each works to bring value […]

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Use Social Media for Customer Service

In this video shot on location at the CN Tower in Toronto, Frances Leary explores the importance of social media in the customer service (social care) process. She explains why it is so important for every organization to have a social care policy. For more videos, please subscribe to the Wired Flare YouTube Channel.

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Inbound Marketing: A Content Offer? What’s That?

Visitors are on your website every day reading your “about” section, looking through your pictures, or perhaps browsing your online store. Then what? Then they leave? If the goal of a website is to generate business leads (and of course, sales) you’ll need to find a way to gather contact information from your visitors. Sure, […]

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The Power of Storytelling in Content Marketing

Storytelling is one of the most powerful and yet overlooked ways to engage your audience in a meaningful way, both online and in offline traditional marketing. As part of your content marketing strategy, it is a tool that will set you apart because here’s the truth: No other business has your story. What makes storytelling so powerful? Stories establish […]

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