Wired Flare with B Corp Volunteers at Growing Gardens

On Thursday, September 22, B Corporations from Colorado gathered to participate in a B of Service volunteer day in support of Growing Gardens in Boulder. The overcast day was a perfect setting for weeding, painting, and great comeraderie. Every year certified B Corporations in Colorado organize a B of Service day in order to contribute more to […]

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Why You Should Avoid Connecting Your Social Media Accounts

I know what you’re thinking… “wow, this is efficient!” You’ve just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah. Sure, the shortcut seems like a super way […]

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Make Franchise Social Media Part of Your Duplicatable System

In this video, Frances Leary discusses why it’s so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their […]

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Exploring the Parameters of Ethical Marketing

What are the parameters of ethical marketing? Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where we stand, that is all too often not the case. Ethical marketing is […]

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Legally Sourcing Audio for Content Marketing

Adapted from the original article posted on FrancesLeary.com If you’re creating a video for your business as part of your content marketing strategy, audio is an important part. Video marketing simply doesn’t work without powerful audio. Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one that […]

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Increase Social Media Engagement with Hashtags

Use Hashtags as Keywords to Increase Social Media Engagement In this video, Frances identifies some hashtag no-no’s. For example…the common practices of stringing many words together to make an extremely large long hashtag… #AvoidThisAtAllCosts! There are other major hashtag mistakes to avoid, as well. Frances also explores how to use hashtags as keywords. This process helps make your […]

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