Define Your Core Purpose

Does your organization have a well defined core purpose? One that is understood and embraced by everyone in your organization, and is also evident in your overall brand messaging? In the book, Built to Last, Jim Collins and Jerry Poras identify 5 important characteristics of an organization’s core purpose. They include: • It’s inspiring to those inside the company. […]

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Networking & Social Media: Tips for Success

How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you’ve enjoyed some great conversations, which somehow didn’t translate into new contacts or connections? It doesn’t have to be this way. Social media is a great tool that you can use as part […]

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