3 Steps to Social Media Content Marketing

Originally published in Funnel Magazine. Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You might hit the target sometimes, but it’s a fair bet that you’ll […]

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Understanding Your Metrics

Originally published in Funnel Magazine Not everyone has a passion for numbers. However, when it comes to driving business growth online, understanding metrics can make or break the growth process. Why? Because metrics aren’t just numbers. They provide insights into the transformational successes (or lack thereof) of marketing and sales processes. Many struggle with metrics because they lack an […]

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Grow with Gratitude

Originally published on FrancesLeary.com After the coming and going of American Thanksgiving, I find myself basking in gratitude. This has been a regular state of mind for me lately, and I must say just how happy I am because of it. Yes, I’m one of those happy people. Literally yesterday I seemed to have a […]

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Shannon Shields: Sewing Her Success

When the entrepreneurial spark ignites a new passion, it’s not to be ignored. I understand that well, and yet I find myself here at a crossroads of change feeling both excited for the passion-filled future and sad to say goodbye to what has been. This time, however, the new entrepreneurial spark isn’t only mine I’m […]

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Constructing Your Yellow Brick Road

The road we’re traveling isn’t always a yellow brick one with a clear path to follow. Sometimes we have to carve our own way. So much of entrepreneurship is carving your own path. However, it’s a soaring feeling when, if even for a few moments, you find yourself able to follow the yellow brick road that others […]

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Generate Leads with Social Listening

Listening tools and techniques have progressed a loooooong stretch since the days of switchboard operators and party lines. However, despite the fact that technology is improved in many ways, our listening isn’t necessarily better. In fact, in many cases, as our friend The Phone Lady would surely tell you, technology has compromised the art of listening because we […]

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Our Favourite Quotes from the 2017 Halifax Entrepreneurial Development Conference and Expo

In case you missed it, the Entrepreneurial Development Conference and Expo (EDCE) hosted its inaugural Halifax event this past weekend. It was an action packed day and a half of networking, idea sharing, and learning with more than 30 speakers and presenters, a hall full of exhibitors, and 400+ delegates. Throughout the keynotes and workshops we wrote […]

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