3 Steps to Social Media Content Marketing

Originally published in Funnel Magazine. Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You might hit the target sometimes, but it’s a fair bet that you’ll […]

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Understanding Your Metrics

Originally published in Funnel Magazine Not everyone has a passion for numbers. However, when it comes to driving business growth online, understanding metrics can make or break the growth process. Why? Because metrics aren’t just numbers. They provide insights into the transformational successes (or lack thereof) of marketing and sales processes. Many struggle with metrics because they lack an […]

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