Planning Your Franchise Social Media Strategy in 6 Steps

Planning Your Franchise Social Media Strategy in 6 Steps

Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just […]

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Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney […]

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What’s the ROI of Social Media?

What’s the ROI of Social Media?

Originally published on FranchiseGrade.com by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products […]

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Frances Leary Interviewed in Canadian HR Reporter

Frances Leary Interviewed in Canadian HR Reporter

Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired […]

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Planning a Franchisee’s Approach to Social Media

Planning a Franchisee’s Approach to Social Media

Originally published on FranchiseGrade.com As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more. By buying into a franchise, you’re buying into what should be a working and easy-to-duplicate system that, […]

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Social Media – When to Turn It Off

Social Media – When to Turn It Off

While Social Media can offer us many great things, sometimes…the only thing right to do is to STEP AWAY from it! A lesson for employers, employees, franchisors, franchisees, and everyone anywhere who has a social media profile. For example, if over-imbibing may be happening or when you’re having private time with family and friends, it’s […]

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Does Your Franchise Need a System-Wide Social Media Strategy? Yes!

Does Your Franchise Need a System-Wide Social Media Strategy? Yes!

Frances’ recent article on BeTheBoss.ca explores the reasons why every franchise needs a system-wide social media strategy. In a nutshell, this is so important because it protects both the brand and the franchisees. Frances says, Both to protect your brand and to support your franchisees, you need a franchise-wide system in place that provides guidelines and guidance that will help […]

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Soulcial Media – The Wired Flare Approach

Soulcial Media – The Wired Flare Approach

What is soulcial media? To put it simply, it’s inspired soulful communication on social networks. It infuses the deepest essence of a company’s values with the techniques of online communication for business growth. This infusion of soul into online communication is truly nothing short of magic. The conversations it produces online are deep, real, meaningful…and profitable in every sense […]

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