How Google Fixed My Plumbing

How Google Fixed My Plumbing

A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I’ll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact, to the contrary, I am typically so perturbed with Google’s latest algorithm change that I’m rather […]

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9 Steps for Using LinkedIn Successfully

9 Steps for Using LinkedIn Successfully

LinkedIn is the largest professional social networking site. It is a fantastic resource for networking, connecting with potential partners, investors and clients, and sharing your expertise. There is no reason not to be on LinkedIn. It’s safe and it’s professional. Here are nine steps to help you setup your LinkedIn profile successfully and use LinkedIn […]

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Set Goals for Social Media Success

Set Goals for Social Media Success

by Frances Leary Originally published on Progress Media. Defining your goals is the first and most important part of your social media strategy. If you don’t know why you’re doing what you’re doing, how in the world can you expect it to be successful? In your business, there is likely some deeper “why” that motivates your […]

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Leveraging LinkedIn Groups for Business Growth

Leveraging LinkedIn Groups for Business Growth

by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3. Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect […]

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Planning Your Franchise Social Media Strategy in 6 Steps

Planning Your Franchise Social Media Strategy in 6 Steps

Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just […]

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Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney […]

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What’s the ROI of Social Media?

What’s the ROI of Social Media?

Originally published on FranchiseGrade.com by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products […]

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Frances Leary Interviewed in Canadian HR Reporter

Frances Leary Interviewed in Canadian HR Reporter

Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired […]

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Planning a Franchisee’s Approach to Social Media

Planning a Franchisee’s Approach to Social Media

Originally published on FranchiseGrade.com As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more. By buying into a franchise, you’re buying into what should be a working and easy-to-duplicate system that, […]

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