Tools to Help You Analyze Your Social Media Strategy

Continuous improvement. It’s a goal of your business overall, but is it truly a goal of your social media strategy? If it is, you should be analyzing your social media strategy on a consistent basis. With a wealth of tools available that will help you monitor and understand your social media and content marketing effectiveness you’re sure to find […]

read more

A Guide to Social Media Image Sizes

Not all social media image sizes are created equal. Every image you plan to use as part of your social media strategy should be evaluated for effectiveness depending on which platform you intend to post it on. In some cases, you’ll want to consider adjusting the image size to fit the platform specs so that it looks great and resonates with […]

read more

The Basics of B Corp Inbound Marketing

Understand the basics of B Corp Inbound Marketing The underlying principle of becoming a certified B Corporation is the dedication to using business to do good – to benefit people and the planet in a positive way. Inbound marketing in a nutshell has this at its course – bringing value to your audience, serving them in […]

read more

Avoid the #1 Mistake in Franchise Social Media Management

What is the #1 mistake made in franchise social media management? All of the franchises in this 2014 study made this mistake. Any guesses? Bzzz….time’s up. The reality is that the large majority of franchises do not have an overall franchise social media strategy that is defined by an Internet marketing model and built into the franchise operations manual from the very beginning. […]

read more

6 Benefits of using Hootsuite for Social Media Marketing

If you’ve been following along with our blogs, you have already spent some time considering your social media marketing strategy. In doing so, you’ve likely also considered the time commitment of posting on multiple platforms daily. Or, you’ve started to investigate publishing tools, such as Hootsuite to help you manage your time efficiently and effectively. If you’ve […]

read more

6 Hashtag Mistakes to Avoid for Optimal Internet Marketing

Using hashtags is an important piece of your internet marketing strategy. When hashtags are optimized correctly your business becomes more visible and there will be an increase your tweet or post reach. Whether you’re new to navigating Twitter or would consider yourself to be a Twitter expert, it’s important to recognize that not all hashtags are created […]

read more

Using LinkedIn Endorsements in Your Social Media Strategy

Should LinkedIn Endorsements be part of your social media strategy? Maybe. Maybe not. The truth is that integrating LinkedIn endorsements into your social media strategy can actually negatively impact your online brand management and compromise the authenticity of your communication. Consider this: Would you give a referral to someone you didn’t really know? Would you recommend the […]

read more