Share Your Social Genius

Originally published in Funnel Magazine. You are a genius at what you do, and the essence of your genius makes you unique. The products or services you provide transform the lives of those you serve. That transformational process you enable your tribe to experience is unique to the work that you do. Others may offer similar […]

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3 Steps to Social Media Content Marketing

Originally published in Funnel Magazine. Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You might hit the target sometimes, but it’s a fair bet that you’ll […]

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Why You Should share Employee/Partner Spotlight Interviews as Part of Your Online Marketing Strategy

Among some of the many things that we complete for our clients on a monthly basis as part of their online marketing initiative, you’ll find Spotlight Interviews written into blogs. Depending on the organization, these interviews are focused on either a staff member, a franchisee, a partner or even a local charity. We often receive […]

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Legally Sourcing Audio for Content Marketing

Adapted from the original article posted on FrancesLeary.com If you’re creating a video for your business as part of your content marketing strategy, audio is an important part. Video marketing simply doesn’t work without powerful audio. Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one that […]

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The Power of Storytelling in Content Marketing

Storytelling is one of the most powerful and yet overlooked ways to engage your audience in a meaningful way, both online and in offline traditional marketing. As part of your content marketing strategy, it is a tool that will set you apart because here’s the truth: No other business has your story. What makes storytelling so powerful? Stories establish […]

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12 Resources for Free Images for Social Media Content

Adapted from an article published on FrancesLeary.com Images are absolutely crucial for increasing your audience engagement on social media. They are a necessary part of your overall social media content marketing strategy and often the most powerful way to convey your message. Sourcing images in the Internet can pose a challenge for those actually attempting to stay within legal and moral […]

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10 Blogging Tips for Successful Inbound Marketing

Increase your Inbound Marketing success by implementing these 10 blogging tips. The nature of Inbound Marketing requires that content is created on a consistent basis – a lot of content. Blogging is a very important part of that overall content marketing strategy, as well as being a significant contributor in your successful online marketing for business growth. It […]

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