Wired Flare at 2017 CFA Convention

Wired Flare was back this year at the 2017 Canadian Franchise Association Convention. Once again it was fantastic to connect with so many Canadian franchisors and suppiers and to hear inspiring and informative presentations to support the growtn of Canadian businesses. This year’s convention was in Niagara Falls at the Sheraton on the Falls. Such a gorgeous hotel, […]

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Make Franchise Social Media Part of Your Duplicatable System

In this video, Frances Leary discusses why it’s so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their […]

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Franchise Online Marketing: A Mobile-Friendly Customer Experience

The impact of mobile technology on successful franchise online marketing can no longer be ignored, and it is important to consider the mobile user experience as you plan your franchise online marketing strategy. In a previous blog we explored how franchises can be found in mobile search. However, being found is not enough. Once your audience can find you, you […]

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Avoid the #1 Mistake in Franchise Social Media Management

What is the #1 mistake made in franchise social media management? All of the franchises in this 2014 study made this mistake. Any guesses? Bzzz….time’s up. The reality is that the large majority of franchises do not have an overall franchise social media strategy that is defined by an Internet marketing model and built into the franchise operations manual from the very beginning. […]

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Managing Facebook for Franchise Social Media

Tips for Managing Facebook as part of a Franchise Social Media Strategy Facebook is the most popular social media platform to use as part of an overall franchise social media strategy. This is likely because of the platform’s popularity with many franchise’s target markets. However, it can also likely be attributed to the fact that Facebook has […]

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