How to Create a Content Offer for Successful Inbound Marketing

As described in our “What is a Content Offer” blog post, a content offer is something you offer to your website visitors in exchange for their contact information. It is a critical component of any inbound marketing strategy. That “something” offered can be one of many things. Some examples are eBooks, tools, and webinars. Each works to bring value […]

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Inbound Marketing: A Content Offer? What’s That?

Visitors are on your website every day reading your “about” section, looking through your pictures, or perhaps browsing your online store. Then what? Then they leave? If the goal of a website is to generate business leads (and of course, sales) you’ll need to find a way to gather contact information from your visitors. Sure, […]

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Inbound Marketing Myths

It seems like we hear the words “Inbound Marketing” almost every day lately. The practice of inbound marketing continues to grow year over year simply because of its effectiveness in countless industries, and its measurable ROI. With exciting statistics shared regularly, it’s easy to make assumptions about it, but do you know the truth? Here are […]

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8 Places to Use Long-Tail Keywords in Your Website

Inserting long-tail keywords in key places on your website will greatly improve your SEO rankings on Google. For that reason, the practice of including these long-tail keywords is a major part of any successful inbound marketing strategy. With this SlideShare, discover the 8 key places to insert long-tail keywords throughout your website: If you’d like more details, check […]

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8 Blog Content Ideas for Inbound Marketing

Blogging is an important piece of the inbound marketing process as it’s an effective way to reach your audience on a consistent basis. By offering information that is relevant to a potential client or customer, you are working to build a relationship between them and your business. The key is that the more you blog, […]

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The Basics of B Corp Inbound Marketing

Understand the basics of B Corp Inbound Marketing The underlying principle of becoming a certified B Corporation is the dedication to using business to do good – to benefit people and the planet in a positive way. Inbound marketing in a nutshell has this at its course – bringing value to your audience, serving them in […]

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15 Exciting Inbound Marketing Statistics

These eye-opening statistics prove just how effective Inbound Marketing is. If you’ve been considering Inbound marketing for your business but haven’t found the statistics you need to be convinced, this article is for you. If you’re still not sure what Inbound marketing is and how it can benefit your business, read Inbound Marketing in a Nutshell. […]

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Getting Started with Inbound Marketing

6 Steps for Launching an Inbound Marketing Campaign There is a lot that can go into developing and implementing the use of inbound marketing methodology within your organization. It is a very thorough approach for attracting your audience to you by giving them information that they need in the form of valuable content. It’s a process that converts […]

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