Wired Flare Launches Online Training Program

After successfully introducing our in-person online marketing training program via the All Ships Rise initiative in partnership with the Halifax Chamber of Commerce last fall, we decided to make it accessible to those who are unable to travel to a specific location in a bi-weekly basis. And thus began the journey of us creating our new online training platform. […]

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Infographic: Corporate Social Responsibility

Have you committed to using your business as a force for good? If your organization has not yet taken the opportunity to embrace corporate social responsibility (CSR) here are some compelling reasons why now is the time. If you’ve already made a commitment to CSR, remember to integrate your organizations core values into your brand messaging.

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Business Storytelling: Elements of a Great Story

Business storytelling? Is that really a thing? Absolutely! In fact, the power of storytelling is palpable. It can make a difference between really standing out and simply fading away into the crowd of competition. Why? Because no other business has your story. Business storytelling is not a cookie-cutter practice. It’s not a fill-in-the-blank task. It is something you need […]

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How to Create a Content Offer for Successful Inbound Marketing

As described in our “What is a Content Offer” blog post, a content offer is something you offer to your website visitors in exchange for their contact information. It is a critical component of any inbound marketing strategy. That “something” offered can be one of many things. Some examples are eBooks, tools, and webinars. Each works to bring value […]

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