Understanding Your Metrics

Originally published in Funnel Magazine Not everyone has a passion for numbers. However, when it comes to driving business growth online, understanding metrics can make or break the growth process. Why? Because metrics aren’t just numbers. They provide insights into the transformational successes (or lack thereof) of marketing and sales processes. Many struggle with metrics because they lack an […]

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Wired Flare Launches Online Training Program

After successfully introducing our in-person online marketing training program via the All Ships Rise initiative in partnership with the Halifax Chamber of Commerce last fall, we decided to make it accessible to those who are unable to travel to a specific location in a bi-weekly basis. And thus began the journey of us creating our new online training platform. […]

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Infographic: Corporate Social Responsibility

Have you committed to using your business as a force for good? If your organization has not yet taken the opportunity to embrace corporate social responsibility (CSR) here are some compelling reasons why now is the time. If you’ve already made a commitment to CSR, remember to integrate your organizations core values into your brand messaging.

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Business Storytelling: Elements of a Great Story

Business storytelling? Is that really a thing? Absolutely! In fact, the power of storytelling is palpable. It can make a difference between really standing out and simply fading away into the crowd of competition. Why? Because no other business has your story. Business storytelling is not a cookie-cutter practice. It’s not a fill-in-the-blank task. It is something you need […]

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