Constructing Your Yellow Brick Road

The road we’re traveling isn’t always a yellow brick one with a clear path to follow. Sometimes we have to carve our own way. So much of entrepreneurship is carving your own path. However, it’s a soaring feeling when, if even for a few moments, you find yourself able to follow the yellow brick road that others […]

read more

Generate Leads with Social Listening

Listening tools and techniques have progressed a loooooong stretch since the days of switchboard operators and party lines. However, despite the fact that technology is improved in many ways, our listening isn’t necessarily better. In fact, in many cases, as our friend The Phone Lady would surely tell you, technology has compromised the art of listening because we […]

read more

8 Things to Consider When Running Social Media Ads

To spend, or not to spend… we’ll, that’s not really the question anymore, is it? It has become very clear to most marketers and business owners that allocating a portion of your advertising budget to run social media ad campaigns is a must. If you’ve not yet started with paid social media ad campaigns, or […]

read more

Define Your Core Purpose

Does your organization have a well defined core purpose? One that is understood and embraced by everyone in your organization, and is also evident in your overall brand messaging? In the book, Built to Last, Jim Collins and Jerry Poras identify 5 important characteristics of an organization’s core purpose. They include: • It’s inspiring to those inside the company. […]

read more

Networking & Social Media: Tips for Success

How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you’ve enjoyed some great conversations, which somehow didn’t translate into new contacts or connections? It doesn’t have to be this way. Social media is a great tool that you can use as part […]

read more

Why You Should Avoid Connecting Your Social Media Accounts

I know what you’re thinking… “wow, this is efficient!” You’ve just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah. Sure, the shortcut seems like a super way […]

read more

Make Franchise Social Media Part of Your Duplicatable System

In this video, Frances Leary discusses why it’s so important to make sure that franchise social media is part of your duplicatable marketing system. Many franchises have all of their operations and marketing systems setup in a way that franchisees can easily duplicate it. However, often social media is neglected and left for the franchisees to figure out on their […]

read more