Shannon Shields: Sewing Her Success

When the entrepreneurial spark ignites a new passion, it’s not to be ignored. I understand that well, and yet I find myself here at a crossroads of change feeling both excited for the passion-filled future and sad to say goodbye to what has been. This time, however, the new entrepreneurial spark isn’t only mine I’m […]

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Constructing Your Yellow Brick Road

The road we’re traveling isn’t always a yellow brick one with a clear path to follow. Sometimes we have to carve our own way. So much of entrepreneurship is carving your own path. However, it’s a soaring feeling when, if even for a few moments, you find yourself able to follow the yellow brick road that others […]

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Generate Leads with Social Listening

Listening tools and techniques have progressed a loooooong stretch since the days of switchboard operators and party lines. However, despite the fact that technology is improved in many ways, our listening isn’t necessarily better. In fact, in many cases, as our friend The Phone Lady would surely tell you, technology has compromised the art of listening because we […]

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8 Things to Consider When Running Social Media Ads

To spend, or not to spend… we’ll, that’s not really the question anymore, is it? It has become very clear to most marketers and business owners that allocating a portion of your advertising budget to run social media ad campaigns is a must. If you’ve not yet started with paid social media ad campaigns, or […]

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Define Your Core Purpose

Does your organization have a well defined core purpose? One that is understood and embraced by everyone in your organization, and is also evident in your overall brand messaging? In the book, Built to Last, Jim Collins and Jerry Poras identify 5 important characteristics of an organization’s core purpose. They include: • It’s inspiring to those inside the company. […]

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Networking & Social Media: Tips for Success

How often do you attend networking events? Have you been to one recently that you were really looking forward to? One where you’ve enjoyed some great conversations, which somehow didn’t translate into new contacts or connections? It doesn’t have to be this way. Social media is a great tool that you can use as part […]

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Why You Should Avoid Connecting Your Social Media Accounts

I know what you’re thinking… “wow, this is efficient!” You’ve just discovered that you can create links from Instagram to Facebook, Facebook to Twitter, and so on. Then, the post your share on Instagram magically feeds through to Facebook with no extra effort on your part! Woah. Sure, the shortcut seems like a super way […]

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