Share Your Social Genius

Originally published in Funnel Magazine. You are a genius at what you do, and the essence of your genius makes you unique. The products or services you provide transform the lives of those you serve. That transformational process you enable your tribe to experience is unique to the work that you do. Others may offer similar […]

read more

3 Steps to Social Media Content Marketing

Originally published in Funnel Magazine. Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You might hit the target sometimes, but it’s a fair bet that you’ll […]

read more

Shannon Shields: Sewing Her Success

When the entrepreneurial spark ignites a new passion, it’s not to be ignored. I understand that well, and yet I find myself here at a crossroads of change feeling both excited for the passion-filled future and sad to say goodbye to what has been. This time, however, the new entrepreneurial spark isn’t only mine I’m […]

read more

Constructing Your Yellow Brick Road

The road we’re traveling isn’t always a yellow brick one with a clear path to follow. Sometimes we have to carve our own way. So much of entrepreneurship is carving your own path. However, it’s a soaring feeling when, if even for a few moments, you find yourself able to follow the yellow brick road that others […]

read more

Generate Leads with Social Listening

Listening tools and techniques have progressed a loooooong stretch since the days of switchboard operators and party lines. However, despite the fact that technology is improved in many ways, our listening isn’t necessarily better. In fact, in many cases, as our friend The Phone Lady would surely tell you, technology has compromised the art of listening because we […]

read more

8 Things to Consider When Running Social Media Ads

To spend, or not to spend… we’ll, that’s not really the question anymore, is it? It has become very clear to most marketers and business owners that allocating a portion of your advertising budget to run social media ad campaigns is a must. If you’ve not yet started with paid social media ad campaigns, or […]

read more