Exploring the Parameters of Ethical Marketing

What are the parameters of ethical marketing? Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where we stand, that is all too often not the case. Ethical marketing is […]

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Creating Social Media Magic

Magic in Social Media? You got that right. On a recent trip to Toronto to do some work for a client, Kris and I stopped by the Ripley’s Aquarium of Canada in Toronto to see what kind of content we could create there. It was a landmine. Not only did we get to play with sharks… We […]

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B Corp Social Media: A Force for Good

Tips for Using Your B Corp Social Media as a Force for Good As a Certified B Corporation, your commitment goes beyond that of business growth and extends to benefiting the people and the planet. Obviously you take this commitment seriously, or you would not have achieved the certification in the first place. With B […]

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Soulcial Media – The Wired Flare Approach

What is soulcial media? To put it simply, it’s inspired soulful communication on social networks. It infuses the deepest essence of a company’s values with the techniques of online communication for business growth. This infusion of soul into online communication is truly nothing short of magic. The conversations it produces online are deep, real, meaningful…and profitable in every sense […]

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