Frances is a Texan-Canadian entrepreneur – a storyteller, published author and professional speaker whose MA in Folklore led to the development of a unique marketing approach that now serves as the foundation for Wired Flare. She speaks internationally to inspire and educate audiences on subjects related to social media, online marketing, and the power of soulful communication. It is her focus on identifying why her clients do what they do and helping them make an impact on the world that has led her to stand at the head of the pack. Frances was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards in Atlantic Canada in the category of media and entertainment. In 2012 Frances founded the annual Wired Mic fundraiser for FEED Nova Scotia. She is also a community volunteer and devotes her time and resources to multiple non-profit organizations.