Frances Leary

President and Head Story Teller

Frances is a Texan-Canadian entrepreneur – a storyteller, published author and professional speaker whose MA in Folklore led to the development of a unique marketing approach that now serves as the foundation for Wired Flare. She speaks internationally to inspire and educate audiences on subjects related to social media, online marketing, and the power of soulful communication. It is her focus on identifying why her clients do what they do and helping them make an impact on the world that has led her to stand at the head of the pack. Frances was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards in Atlantic Canada in the category of media and entertainment. In 2012 Frances founded the annual Wired Mic fundraiser for FEED Nova Scotia. She is also a community volunteer and devotes her time and resources to multiple non-profit organizations.


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Shannon Shields

Vice President of Marketing and Business Development

Shannon is an experienced entrepreneur, who is a talented connector of people. Having graduated with a Business Management Degree from Dalhousie University, Shannon has spent time developing her skills in both corporate and self-employed settings. She is currently an active member on the Board of Directors for the St. Margaret’s Bay Chamber of Commerce and won the 2013 award for Innovation in Marketing. Shannon has a passion for client business development and is committed to supporting the companies we love and helping them realize their online marketing potential. “There is nothing more fulfilling than a client describing their success and how they feel about it, knowing that you had a hand in helping to make it happen. I’m working to be able to experience these excited conversations every day – this is how I would define success for myself.” A lover of all things local, you’ve got a good chance of running into Shannon at any local Nova Scotia cafe, be sure to say HI!